Saturday, August 15, 2020


 A two-part Racism Scale has some intriguing wording to promote self-evaluation and identify change. There are no psychometric data on the website but it is popular and has been revised several times.

I think researchers could easily quantify the measuring bars on each scale and use this to
identify group averages, trends, and changes following interventions.

Post a link if you see the scale in a peer-reviewed publication or professional conference.

You can download a copy of the scale in pdf format from the website -here is the link to the website:

Following is a photo of the scale:

If you are considering a survey project, please take a look at my book, Creating Surveys on AMAZON

Cite this blog

Sutton, G.W. (2020, August 15). Racism scale. Assessment, Statistics, & Research.

Resource Link:  A – Z Test Index

Links to Connections

My Page


My Books  AMAZON          and             GOOGLE STORE


FOLLOW   FACEBOOK   Geoff W. Sutton   TWITTER  @Geoff.W.Sutton




Articles: Academia   Geoff W Sutton   ResearchGate   Geoffrey W Sutton 



Sunday, August 9, 2020

Measuring Sexism Ambivalent Sexism Inventory the ASI Scale

The Ambivalent Sexism Inventory (ASI) can be found in a publication by Peter Glick and Susan T. Fiske (1996).

The scale is not a general sexism inventory. Instead, the ASI measures sexist attitudes toward women using two subscales: Hostile Sexism and Benevolent Sexism. 

Hostile sexism is the familiar negative prejudice that overtly harms women. The analysis suggested a unitary construct marked by dominance or women.

     Example: Most women interpret innocent remarks or acts as being sexist.

Benevolent sexism is also harmful but is not always recognized by men. Three components are Protective paternalism, Complementary Gender Differentiation, and Heterosexual Intimacy.

     Example: Women, compared to men, tend to have a superior moral sensibility.

Men who are sexist in this dual sense do not appear to experience tension. For example, they may view women as incompetent for certain work yet feel women ought to be protected.

In their article, the authors examined the functioning of the scale items in six samples.

 Reliability values

Internal consistency values using alpha were reported for the six studies.

   ASI total score alphas ranged from .83 to .92

   Hostile Sexism ranged from .80 to .92

   Benevolent Sexism ranged from .73 to .85

Supportive validity data were provided comparing the ASI with other measures.

Sexism in women

The authors included men and women in their research and found that both men and women could hold sexist ambivalent views toward women.

Two Dimensional Model

The authors suggested the scale might be used in studies comparing high and low scorers on each dimension suggesting a 2 x 2 matrix.

Spanish version

The authors report a Spanish version is available from the authors.

Finding the Scale

The scale is on page 512 of the publication. The article can be downloaded from ResearchGate or other databases.

Cite this blog post

Sutton, G.W. (2020, August 09). Ambivalent sexism inventory: The ASI scale. Assessment, Statistics, & Research.

Resource Link:  A – Z Test Index

Journal Reference

Glick, P., & Fiske, S. T. (1996). The Ambivalent Sexism Inventory: Differentiating hostile and benevolent sexism. Journal of Personality and Social Psychology, 70(3), 491–512.

Link to research by authors Susan Fiske APA and Peter Glick APA

Learn more about surveys in Creating Surveys on AMAZON

Links to Connections

My Page

  My Books  AMAZON          and             GOOGLE STORE

 FOLLOW   FACEBOOK   Geoff W. Sutton   TWITTER  @Geoff.W.Sutton


 Articles: Academia   Geoff W Sutton   ResearchGate   Geoffrey W Sutton 






Reporting Survey Data Using Maps

 In a previous post, I reported the value of reporting polling data using averages of many polls for the leading candidates. I mentioned that national polls are interesting but the US chooses a president based on the electoral college.

Because the electors are chosen by states, it makes sense to predict winners by observing how the population of a state is likely to vote and thereby decide how many electors "won" by a candidate. This assumes an elector does not go rogue and vote for their preferred candidate.

This map can of course change with every new poll, but has the potential for a more accurate prediction than charts of national polls.

The chart map video is from NBC News.

How do you create map charts?

Microsoft Excel has you covered-- see Create a Map chart in Excel.

  In Excel, you will find the map option labeled Geography under the Data tab.

You can download examples with several map charts from Microsoft.

Learn more about surveys in Creating Surveys available on AMAZON

Belief in God Scale

  Assessment name: Belief in God Scale Scale overview: Authors: D. Randles et al. (2015). Response Type: Items are rated on a scale ...