Tuesday, January 2, 2018

SURVEYS: Measuring Attitudes about Trust


Recently, I read a Gallup survey reporting the views of Americans about ethics and honesty of people in various professions. In a sense, the findings indicate how much Americans trust the people in the professions. Nurses won the top spot at 84% "very high" ratings—they have been #1 for 15 years in a row. Clergy are in the middle at 44% and Members of Congress at the bottom of their list at 8%.  
Read the survey for more details of this 2017 study.

I was surprised by the clergy data. And found another survey, which produced similar results in the UK. The Ipsos MORI poll reported that school-age children highly trusted doctors to tell the truth (88%). But clergy came in at 46%, which is below Scientists at 53%.

Levels of trust can vary. And trust can be defined in different ways.

How do you measure trust?

I found two short trust scales at the Fetzer organization, which are available in a pdf document (see below). You will find references to studies in addition to a description of the scales.

The General Trust Scale was developed by Yamagishi (1986). It uses a 5-item Likert type rating scale where 1 = Strongly Disagree and 5 = Strongly Agree.

Two sample items are:

1.) Most people are basically honest.
2.) Most people are trustworthy.

The scale is score by adding the items together.

The 5-item Trust Scale is also available and rated on the same 5-item Likert-type scale of agreement.

Two sample items are:

1.) Most people tell a lie when they can benefit by doing so.
2.) Those devoted to unselfish causes are often exploited by others.

Following is a link to the Fetzer document where you can download the measures and research summaries.



Learn more about Creating Surveys, including many free items in my low cost book, which is used by professors in Universities.


AMAZON Kindle and Paperback

  












Some readers may find this reference guide helpful.

AMAZON link














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