SURVEYS: Measuring Attitudes about Trust

Recently, I read a Gallup survey reporting the views of Americans about ethics and honesty of people in various professions. In a sense, the findings indicate how much Americans trust the people in the professions. Nurses won the top spot at 84% "very high" ratings—they have been #1 for 15 years in a row. Clergy are in the middle at 44% and Members of Congress at the bottom of their list at 8%.  

Read the survey for more details of this 2017 study.

I was surprised by the clergy data. And found another survey, which produced similar results in the UK. The Ipsos MORI poll reported that school-age children highly trusted doctors to tell the truth (88%). But clergy came in at 46%, which is below Scientists at 53%.

Levels of trust can vary. And trust can be defined in different ways.

How do you measure trust?

I found two short trust scales at the Fetzer organization, which are available in a pdf document (see below). You will find references to studies in addition to a description of the scales.

The General Trust Scale was developed by Yamagishi (1986). It uses a 5-item Likert type rating scale where 1 = Strongly Disagree and 5 = Strongly Agree.

Two sample items are:

1.) Most people are basically honest.

2.) Most people are trustworthy.

The scale is score by adding the items together.

The 5-item Trust Scale is also available and rated on the same 5-item Likert-type scale of agreement.

Two sample items are:

1.) Most people tell a lie when they can benefit by doing so.

2.) Those devoted to unselfish causes are often exploited by others.

Following is a link to the Fetzer document where you can download the measures and research summaries.

http://fetzer.org/sites/default/files/images/stories/pdf/selfmeasures/Self_Measures_for_Love_and_Compassion_Research_TRUST.pdf

Learn more about Creating Surveys, including many free items in my low cost book, which is used by professors in Universities.

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Some readers may find this reference guide helpful.

AMAZON link

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