Assessment, Statistics, and Research

There are a few scales that measure the Big Five Personality Traits. One acronym is the word OCEAN. Each letter refers to the first letter of a Big Five personality trait. Scientific studies by Paul Costa and Robert McCrae (1998) established a basis for the five factors known by the acronym OCEAN , which I refer to below. See Big Five Personality Theory for more details and references.   O- Openness to experience includes curiosity, imagination, and creativity. People high in this trait appreciate complexity and originality and enjoy new experiences.   C- Conscientiousness describes behavior patterns of self-control and acting in socially acceptable ways. People high in conscientiousness are dependable, work within rules, plan and organize effectively, and have a strong degree of gratification.    E- Extroversion   (aka extraversion) is often considered along with introversion. In a sense, the dimension identifies where a person finds their energy. Extroverts thrive in th

  This color chart by Pew Research   published 10 September 2020, reveals a useful way to depict split opinions of a study. Here are a few observations: 1. Color coding the groups makes it easy to detect the differences. 2. Limiting the chart to 4 items makes it easy to see what's going on. If there were more items, a separate chart and text would be better. 3. The anchor points along a line provide visual evidence of the divide. 4. The "All voters" column on the right shows how useless an average would be to understand what is going on in a society (in this case, the US). Learn more about Creating Surveys in my book, Creating Surveys on AMAZON at many of their worldwide bookstores. Only $9.99 for the Kindle Edition Links to Connections My Page      www.suttong.com    My Books   AMAZON           and             GOOGLE STORE   FOLLOW   FACEBOOK     Geoff W. Sutton    TWITTER    @Geoff.W.Sutton   PINTEREST    www.pinterest.com/GeoffWSutton   Articles: Ac

 A two-part Racism Scale has some intriguing wording to promote self-evaluation and identify change. There are no psychometric data on the website but it is popular and has been revised several times. I think researchers could easily quantify the measuring bars on each scale and use this to identify group averages, trends, and changes following interventions. Please post a link if you see the scale in a peer-reviewed publication or professional conference. Read more about the psychology of race and racism. You can download a copy of the scale in pdf format from the website -here is the link to the website:  https://racismscale.weebly.com/ Following is a photo of the scale: If you are considering a survey project, please take a look at my book, Creating Surveys on AMAZON Cite this blog Sutton, G.W. (2020, August 15). Racism scale. Assessment, Statistics, & Research . https://statistics.suttong.com/2020/08/racism-scale.html Read more about the psychology of prejudice and discrimina

The  Ambivalent Sexism Inventory (ASI)  can be found in a publication by Peter Glick and Susan T. Fiske (1996). The scale is not a general sexism inventory. Instead, the ASI measures sexist attitudes toward women using two subscales: Hostile Sexism and Benevolent Sexism.  Hostile sexism  is the familiar negative prejudice that overtly harms women. The analysis suggested a unitary construct marked by dominance or women.      Example:  Most women interpret innocent remarks or acts as being sexist. Benevolent sexism  is also harmful but is not always recognized by men. Three components are Protective paternalism, Complementary Gender Differentiation, and Heterosexual Intimacy.      Example: Women, compared to men, tend to have a superior moral sensibility. Men who are sexist in this dual sense do not appear to experience tension. For example, they may view women as incompetent for certain work yet feel women ought to be protected. In their article, the authors examined the f

 In a previous post, I reported the value of reporting polling data using averages of many polls for the leading candidates. I mentioned that national polls are interesting but the US chooses a president based on the electoral college. Because the electors are chosen by states, it makes sense to predict winners by observing how the population of a state is likely to vote and thereby decide how many electors "won" by a candidate. This assumes an elector does not go rogue and vote for their preferred candidate. This map can of course change with every new poll, but has the potential for a more accurate prediction than charts of national polls. The chart map video is from NBC News . How do you create map charts? Microsoft Excel has you covered-- see Create a Map chart in Excel .   In Excel, you will find the map option labeled Geography under the Data tab. You can download examples with several map charts from Microsoft . Learn more about surveys in Creating Surveys available o

An excellent example of presenting two sets of data from multiple sources over time can be found in the presentation of polling data on FiveThirtyEight .* The point of  this post is to identify a useful way to present data from multiple sources over time. The charts are continually updated as data from new polls are received*. The data for each of the two main candidates are plotted and a trend line shows the averages for each candidate. From left to right we see the progress based on the dates of each poll. Notes about the chart and the data 1. Percentages can be averaged and yield a meaningful and easy way to interpret multiple sets of data. 2. The narrowing and widening of the trend lines offers a quick glance at what is happening for each candidate or data source. 3. Averaging polls from multiple sources helps avoid bias due to emphasizing preferred outcomes. 4. Below the chart are tables of data showing important information useful to research methods    4.1 Dates are listed and a

Tracking polls are useful for evaluating changes in attitudes overtime. A simple yet effective approach is to plot the percentages of people responding in one of two ways each time you collect data. In the example from the Washington Post-ABC News poll, the pollsters collected opinions of the public on the way the president was handling the coronavirus outbreak. By connecting the data points with different colored lines, the change is evident at a quick glance. If you are interested in this particular subject, see the article by Clement and Balz, The Washington Post, July 17, 2020. READ MORE about surveys and charts in Creating Surveys on AMAZON and other stores worldwide. Links to Connections My Page      www.suttong.com    My Books   AMAZON           and             GOOGLE STORE   FOLLOW   FACEBOOK     Geoff W. Sutton    TWITTER    @Geoff.W.Sutton   PINTEREST    www.pinterest.com/GeoffWSutton   Articles: Academia    Geoff W Sutton    ResearchGate    Geoffrey W Sut